Brand Guidelines

Brand Essence

    Tagline
    Show, don’t tell!!

    Mission Statement
    At GoldSutra, our mission is to bring the timeless elegance of gold jewellery to every customer through both ownership and rental options. We aim to combine exceptional craftsmanship with innovative services to make luxury accessible and memorable.

    Vision Statement
    Our vision is to be the premier destination for gold jewellery, renowned for our exquisite designs, impeccable quality, and customer-centric approach. We aspire to revolutionize the jewellery industry by integrating traditional values with modern conveniences, creating a legacy of trust and elegance.

    Brand Values
    Quality: Commitment to the highest standards of craftsmanship.
    Elegance: Offering timeless and stylish designs.
    Accessibility: Making luxury jewellery accessible through rentals.
    Trust: Building lasting relationships with transparency and reliability.
    Innovation: We strive to stay ahead of industry trends by embracing new technologies and creative solutions. Our approach to business is dynamic, aiming to continually improve the customer experience and redefine what it means to shop for jewellery.

    Purpose Statement
    To make the luxurious experience of jewellery accessible to discerning.

    Logo

    Primary Logo
    Description: The GoldSutra logo features a sophisticated and abstract design that symbolizes a gold necklace. This design elegantly incorporates elements of filigree art and represents the wings of innovation, reflecting our commitment to timeless craftsmanship and forward-thinking creativity.

    Usage: Use the primary logo on all official documents, marketing materials, and digital platforms.

    Logo Variations
    To ensure the GoldSutra logo is versatile and adaptable to various printing needs, the following variations should be used:

    • Primary Logo:
      Full-Color Version: This version uses the brand's primary colors and is suitable for most printing needs where full-color printing is available and appropriate.
      Usage: Business cards, brochures, packaging, and marketing materials.
    • Monochrome Logo:
      Black & White Version: This version is in solid black or white and is ideal for printing in situations where color is not available or practical.
      Usage: Letterheads, invoices, legal documents, and black-and-white advertisements.
    • Reversed Logo:
      White on Dark Background: This version is in white and is designed to be used on dark backgrounds to ensure visibility and contrast.
      Usage: Dark-themed marketing materials, merchandise, and digital prints with dark backgrounds.
    • Simplified Logo:
      Minimalist Version: This version strips down the logo to its most essential elements for small-scale printing where details might be lost.
      Usage: Favicons, small-scale merchandise like pens or keychains, and other instances where the logo needs to be very small.
    • Outlined Logo:
      Line Art Version: This version uses just the outlines of the logo elements, suitable for printing on materials where a more subtle branding is desired.
      Usage: Embossing, engraving, or watermarking on premium stationery and high-quality materials.

    Usage Guidelines
    Clear Space:

    Ensure a clear space around the logo equal to the height of the letter "G" in GoldSutra to avoid clutter and maintain legibility.

    Color Matching:
    For print materials, use the following Pantone colors to match the brand’s primary colors accurately:

    Backgrounds:
    The logo should always be placed on backgrounds that provide sufficient contrast for clarity and legibility.
    Avoid using the logo on overly busy or complex backgrounds that detract from its visibility.

    Typography
    Font Name: DUBIEL
    Usage: Headlines, subheadings, and prominent text.
    GoldSutra- G and S should be capital and it should be a one word

    Application

    Website
    Use the primary logo in the header and footer.
    Maintain brand colors and typography throughout the site.
    Ensure product images are high quality and consistent.

    Social Media
    Use the logo as the profile picture.
    Maintain a consistent color palette and imagery style.
    Engage with followers using the brand voice and tone.

    Marketing Materials
    Use the logo, colors, and typography consistently across brochures, flyers, and advertisements.
    Ensure all printed materials reflect the premium quality of the brand.

    Packaging
    Use the primary logo on all packaging materials.
    Ensure packaging colors align with the brand color palette.
    Maintain a luxurious and elegant presentation in all packaging designs.