How GoldSutra Became More Than a Store

You know how some people grow up around family businesses and run away from them?

I did the opposite.

I grew up around gold. Real gold. Real karigars. Real customers who would come back for generations. But somewhere along the way, jewellery shopping started feeling… intimidating for women. Too formal. Too transactional.

I wanted it to feel like conversation again.
Like you’re sitting with a friend and designing something that’s yours.

That’s how GoldSutra slowly took shape. Not just as a jewellery brand, but as a space where you can talk, try, customise, and actually enjoy buying jewellery again.

By the way 
I am Parul a 4th gen jeweller here to create a jewellery tech company.

So yes, legacy… but with a very modern brain.