The First Time Someone Trusted Me With Their Big Purchase
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I still remember this clearly.
A client sat across from me and said,
“Parul, I don’t just want jewellery. I want something that feels like me.”
That’s a lot of trust.
Especially when someone is investing in gold.
We spent an hour talking about her life, not designs.
Her work. Her style. Her comfort. Her future daughter-in-law.
Only then did we start sketching.
When she finally wore the piece, she went quiet. Then smiled.
That smile is why I do this.
Because buying jewellery shouldn’t feel like a transaction.
It should feel like a decision you’re excited about.
And if you’re wondering who I am in all this
I am Parul a 4th gen jeweller here to create a jewellery tech company.
So yes, heritage… but also a lot of listening.
